I’ll admit right off the bat that I’m not an illustrator. I have no drawing or painting talent whatsoever (aside from stick figure cartoons that my kids find mildly amusing). But one thing I’m somewhat good at is digital remixing of other people’s art.
I’ve designed quite a few variant covers for The Widow’s Son, and have run several of them through A/B testing with my target audience. Here are the results.
Finding the optimal cover design can take a lot of iterations. Sometimes you hit it out of the park with the first try, and sometimes it’s the tenth. Sometimes a cover looks great in full size, but becomes lost in a muddy blend of colors in the thumbnail.
I have two blurbs for The Widow’s Son competing for my affection, so I decided to A/B test them. The target audience was male SFF readers between the ages of 25–44.
I decided to run a A/B test of candidate covers for The Widow’s Son. There are a few sites that let you do this, I chose PickFu.com. It’s not free, and depending on the size of the survey and the targeted audience, it can get expensive. I kept my survey limited to 50 men who … Continue reading Book Cover Smackdown
Book trailers are an important, but often overlooked part of your marketing strategy. Book trailers can make a lasting impression, for good or for ill.
For quick book cover mock-ups, I like to work on my phone. It’s convenient and I can fiddle with ideas anywhere, anytime. Here’s a quick rundown of the apps I generally use.
Monster and demon hunting fiction has always held a special place in my heart, from blockbuster series like Monster Hunter International by Larry Correia and The Dresden Files by Jim Butcher to a ton of lesser-known novels and series in between. One series much deserving of more attention is Beasts of Burdin by Alexander Nader. … Continue reading Beasts of Burdin
In addition to writing, I also design book covers. My passion is ensuring you put your best face forward when releasing your book, and a high quality cover can make all the difference. People really do judge a book by the cover.