a/b testing – Gossamer Wings and Other Stories

October 30, 2021October 31, 2021 Ryan Williamson Marketing

Book Cover Smackdown II

I’ve designed quite a few variant covers for The Widow’s Son, and have run several of them through A/B testing with my target audience. Here are the results.

October 23, 2021October 23, 2021 Ryan Williamson Marketing

I decided to run a A/B test of candidate covers for The Widow’s Son. There are a few sites that let you do this, I chose PickFu.com. It’s not free, and depending on the size of the survey and the targeted audience, it can get expensive. I kept my survey limited to 50 men who … Continue reading Book Cover Smackdown