I’ve designed quite a few variant covers for The Widow’s Son, and have run several of them through A/B testing with my target audience. Here are the results.
Finding the optimal cover design can take a lot of iterations. Sometimes you hit it out of the park with the first try, and sometimes it’s the tenth. Sometimes a cover looks great in full size, but becomes lost in a muddy blend of colors in the thumbnail.
For quick book cover mock-ups, I like to work on my phone. It’s convenient and I can fiddle with ideas anywhere, anytime. Here’s a quick rundown of the apps I generally use.
In addition to writing, I also design book covers. My passion is ensuring you put your best face forward when releasing your book, and a high quality cover can make all the difference. People really do judge a book by the cover.