I’ve designed quite a few variant covers for The Widow’s Son, and have run several of them through A/B testing with my target audience. Here are the results.
Cover Wars
Finding the optimal cover design can take a lot of iterations. Sometimes you hit it out of the park with the first try, and sometimes it’s the tenth. Sometimes a cover looks great in full size, but becomes lost in a muddy blend of colors in the thumbnail.
A Tale of Two Blurbs
I have two blurbs for The Widow’s Son competing for my affection, so I decided to A/B test them. The target audience was male SFF readers between the ages of 25–44.
Book Cover Smackdown
I decided to run a A/B test of candidate covers for The Widow’s Son. There are a few sites that let you do this, I chose PickFu.com. It’s not free, and depending on the size of the survey and the targeted audience, it can get expensive. I kept my survey limited to 50 men who … Continue reading Book Cover Smackdown
Book trailers are not a DIY project
Book trailers are an important, but often overlooked part of your marketing strategy. Book trailers can make a lasting impression, for good or for ill.
Gossamer Wings and Other Stories 