Book trailers are an important, but often overlooked part of your marketing strategy. Book trailers can make a lasting impression, for good or for ill.

What makes a good trailer? That’s a complex question. High quality images, video, messaging, and music must all be tied together into a seamless whole. Often what makes a trailer great is what you don’t notice. It takes time, and skill, to craft a trailer that will leave a great impression.

Kids, don’t try this at home.

Don’t believe me? Just search YouTube for book trailers. Ouch. There are a lot of really bad trailers out there. You’ve worked hard on your novel. Don’t give it an amateur trailer.

A bad trailer is worse than no trailer.

A good trailer can go a long way to generating interest in your book. They’re especially well-suited for marketing on social media like Instagram and Facebook.

With over two decades of experience in the advertising world, I can create a trailer for your book that will blow the competition away, and at a price that won’t torpedo your marketing budget. Let’s chat.

Check out some examples of my work below.

Beasts of Burdin
The Widow’s Son
No Bones About It
Destroying Angel

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Published by Ryan Williamson

Ryan Williamson is a Canadian expatriate who chose to serve America as a U.S. Army Cavalry Scout, and writes stories that aim to entertain while asking hard questions about systemic oppression, necessary violence, and moral compromise. He and his wife live in the Pacific Northwest with their pack of unruly dogs, and have four kids, including an actively serving Army Ranger. You can find him on your favorite social media platform as @rywilwrite.

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